Hyundai – Drive Within

For Hyundai Motor India, Rootanian developed Drive Within - series featuring inspiring athletes including Lovlina Borgohain, Achinta Sheuli, Manpreet Singh, and Shaili Singh. Shot inside the Hyundai Exter, the series blended personal journeys, ambition, and emotion with subtle integration of the car’s features and driving experience.

As a creative agency and production house, Rootanian handled the project end-to-end, delivering a premium, immersive, and emotionally engaging automotive content campaign.