BRAND IDENTITY
In 2019, the NBA games came to India for the first time. Hosting of this prestigious event in India was a landmark in itself.
- Brand Planning: Development & Strategy
- Concept & Logo
- Execution
Our key objective during the Branding of this event was to strike a perfect balance and bring about the right mix called ‘East meets West’.
We ensured a reflection of Indian culture while keeping the International Brand Values of NBA alive and intact.
Thus was born the Hindi and English typo for the name of the show, “Around the Hoop”
The event logo reflected an accorded blend of Indianized elements and icons merging well with the overall design outlay.
DISCLAIMER : This Project was Creative Directed by Naina Toor, when she was associated with Sony. The images are only for presentation purpose and their copyright belongs to Sony Pictures Networks India.
Related items
