Duroflex Sound of Sleep

For Duroflex, Rootanian developed Sound of Sleep 2.0 — a multilingual branded content IP built around music and lullabies as a unique brand solution. Featuring Armaan Malik, Siddharth Mahadevan, and Mahalaxmi Iyer, the campaign was executed across 5 languages with new lullabies written and produced by Rootanian end-to-end.